SEO Services
Full-spectrum search engine optimisation — from deep technical audits to content strategy. Built to rank and built to last.
- Technical SEO
- Website Audit
- Keyword Research
- On-page SEO
- Local SEO
TRUSTED
Trusted by brands · 4 years experience
SEO Expert & WordPress Developer Worldwide.
SEO expert and WordPress developer building hand-coded, lightning-fast websites — no page builders, no bloat, no outsourcing.
Clients I work with become long-term partners.
site: seoexpert.dev
location: Remote · Worldwide
founded: 2023
services: [
SEO Services,
WordPress Development,
Website Design,
Hostinger Hosting
]
pagespeed: 95–100
clients_served: 8+
contracts: month-to-month
outsourcing: never
status: Open to new projects
$
4+
Years experience
8+
Clients served
4+
Services offered
100%
Remote support
About
The person behind seoexpert.dev
“I started as an SEO freelancer in 2023 through PinoySEO, learning the craft from the ground up. By 2024, I evolved into building fully custom WordPress themes and plugins from scratch — pure PHP, HTML, CSS, and vanilla JS only. No page builders, no bloat, no outsourcing. Every project I deliver is 100% hand-built by me, consistently achieving PageSpeed scores of 95–100.”
In Christian’s point of view
“I believe WordPress is the best CMS for SEO — bar none. Other page builders add unnecessary weight that holds your site back before you even write a single word of content.
A lightweight, hand-coded theme and plugin setup without JavaScript dependencies is what unlocks consistently high PageSpeed scores. And PageSpeed is not just a vanity metric — it’s where technical SEO begins. Good hosting, a lean codebase, clean CSS — these give Google a solid first impression that your site is well-maintained and issue-free.
Once the technical foundation is solid, quality content and strategic articles do the heavy lifting. That combination is what turns a website into a consistent top-ranking presence in Google Search.”
A lightweight, hand-coded theme and plugin setup without JavaScript dependencies is what unlocks consistently high PageSpeed scores. And PageSpeed is not just a vanity metric — it’s where technical SEO begins. Good hosting, a lean codebase, clean CSS — these give Google a solid first impression that your site is well-maintained and issue-free.
Once the technical foundation is solid, quality content and strategic articles do the heavy lifting. That combination is what turns a website into a consistent top-ranking presence in Google Search.”
whoami
Christian Dave Catayoc
founded: 2023
started_as: SEO Freelancer (PinoySEO)
evolved_to: Full-stack WordPress Developer
philosophy: [
"No page builders",
"No bloat",
"No outsourcing",
"100% hand-built"
]
pagespeed_avg: 95–100
belief: "WordPress is the best CMS for SEO"
$ status: building seoexpert.dev
$
Services
Everything your business needs, done remotely.
One person. Every task. Best rates guaranteed.
WordPress
Custom WordPress development with zero bloat — hand-coded themes and plugins built for performance, SEO, and long-term maintainability.
- Custom Theme Development
- Custom Plugin Development
- Technical WordPress Debug
- PHP / JS / HTML / CSS
- PageSpeed 95–100 Optimization
Website Design
Pixel-perfect website design using pure CSS — no JavaScript frameworks, no page builders. Fast, clean, and uniquely yours.
- 100% Pure CSS Design
- Mobile-first & Responsive
- Zero Page Builder Dependency
- Landing Page Design
- UI / UX & Accessibility
Hostinger
End-to-end Hostinger hosting management — configured at the server level for maximum WordPress performance, security, and reliability.
- Hosting Setup & Management
- Automated Backups
- Security Hardening
- Fast Loading Configuration
- LiteSpeed Cache Optimisation
Don’t see what you need?
Let’s talk
Why Work With MeI Build Sites That
I Build Sites That
Google Loves
I combine deep SEO knowledge with hands-on WordPress development — which means I can spot technical issues most SEOs can’t fix, and fix issues most developers don’t understand.
Lightweight Themes That Beat the Big Players
Custom WordPress themes built from pure PHP with zero bloat — consistently scoring 95–100 on PageSpeed and outperforming Astra, GeneratePress, and Kadence out of the box.
Plugin Creator — Built for Purpose, Not Bloat
Custom WordPress plugins that solve specific problems cleanly. No unnecessary code, no performance drag — just focused functionality that works.
Domain Name Strategy That Wins
Choosing the right domain is an SEO decision, not just a branding one. I consult on TLD selection, brandability, EMD/PMD strategy, and keyword signals before you commit.
Strong Local SEO Background
From Google Business Profile to local citations to geo-targeted content — I know how to put local businesses in the Local Pack and keep them there.
Hosting Built for Speed
Managing hosting on Hostinger and running a cloud hosting startup — configured at the server level for WordPress performance. No generic shared hosting setups.
Cloudflare for Speed, Security & Bot Defense
Proper Cloudflare configuration for CDN, page rules, caching, DNS, and firewall rules that block bots, scrapers, and brute force attacks — making your site faster and harder to attack simultaneously.
No Outsourcing — Ever
Every audit, every line of code, every optimization is done by me personally. Full accountability, direct communication, zero handoffs.
developer: Christian Dave Catayoc
role: SEO · Theme Builder · Plugin Dev
domain: seoexpert.dev
skills: [
SEO Optimization,
Lightweight Theme Builder,
WordPress Plugin Creator,
Domain Name Consultant,
Cloudflare + Security,
Hosting (Hostinger + Cloud),
Local SEO,
PageSpeed 95-100,
Website Design
]
available: true
status: Open to projects
$
Performance Comparison
Custom Architecture vs The Market
Standard WordPress themes suffer from structural bloat. My custom architecture removes heavy plugins and scripts to deliver maximum page speed, zero bottlenecks, and perfect SEO performance.
| Technical Metrics | My Custom Build | Popular Themes | Page Builders |
|---|---|---|---|
| JavaScript Footprint | 0 lines (100% Zero JS) | ~5,000 – 15,000 lines | 50,000+ lines of heavy scripts |
| Theme Asset HTTP Requests | 0 Requests (CSS Inlined / No JS) | 3 to 8+ requests (Enqueued CSS/JS) | 15 to 30+ separate asset requests |
| Total Codebase Size | ~300 – 600 lines total | ~30,000 – 55,000 lines | Hundreds of thousands of lines |
| Required External Plugins | 0 (Forms & features built-in) | 5 to 15+ plugins | 10 to 30+ plugins & add-ons |
| HTML DOM Tree Depth | Ultra-Shallow (Clean & Semantic) | Medium (~15–25 levels deep) | Deep “Div Soup” (32+ levels deep) |
| Server CPU / RAM Load | Near Zero (Instant Compilation) | Moderate | High (Triggers frequent hosting upgrades) |
| Database Queries per Page | Single Digits (< 10 queries) | 20 to 40+ queries | 60 to 100+ queries per page load |
| Time to First Byte (TTFB) | < 50ms – 100ms (Instant Server Response) | 200ms – 500ms+ (Database latency) | 600ms – 1.2s+ (Heavy server overhead) |
| PageSpeed Insights Score | Perfect 100 / 100 (Native Mobile & Desktop) | High 80s to mid-90s (Requires aggressive caching) | 30 to 60 (Extremely difficult to pass mobile metrics) |
| Update Breakage Risk | 0% (No third-party dependencies) | Medium (Risk during major updates) | High (Frequent plugin/builder conflicts) |
Pricing
One website. One payment. No monthly bills.
Most agencies charge a recurring fee forever for a slower site. I build it once — fast, lean, and fully yours — for a single payment.
One-time payment, lifetime build
No monthly retainers, ever. You pay once for a complete, custom-built website designed to need little to no ongoing maintenance.
Everything included from day one
Domain, custom theme, custom plugin, SEO setup, 5 blog articles, hosting essentials, and security — all bundled into a single package.
Built lean, built to last
Only 2 plugins used (RankMath + LiteSpeed) on a fully custom theme. No bloat means fewer things to break, fewer updates to chase.
Renewal available, never required
Your domain and hosting can be renewed year to year on request — but the site itself is yours, with no forced recurring fees.
One-Time Payment
Launch Package
$499/first year
A complete, custom-built website — domain to launch — for your first year. Renewable annually after that, with no forced recurring fees in between.
- 1-year domain of your choice (standard TLDs included)
- Fully custom WordPress theme — no page builders
- Design built around your vision — not a generic template
- Custom built-in plugin, not bolted-on add-ons
- Only 2 plugins total — RankMath & LiteSpeed
- Complete on-page SEO setup for your homepage
- 5 SEO-optimized blog articles to start
- PageSpeed 90+ guaranteed
- WordPress security hardening
- Free Editor access on WordPress
- 1GB business email on Hostinger
- Year 1 fully covered — domain, hosting essentials & setup
- Renewable annually after year one (domain & hosting)
Testimonials
What my clients say.
Real words from business owners and entrepreneurs I’ve partnered with — handled personally, every time.
★★★★★
“Passionate about helping brands grow organically through effective SEO and content optimization.”
Felmar Claver
SEO Content Writer
★★★★★
“Christian's lightweight site keeps us running smoothly. The best investment for our operations.”
Alisha Vaz
Founder, VA Agency
★★★★★
“Christian delivered an ultra-optimized mobile site. Speed is incredible and our customers love it.”
Elena Cruz
Owner, Tropical Fruit Shop
Love working with me? Leave a review on Google
FAQ
Questions I get asked.
Everything you need to know before getting started.
Usually within 48 hours of your onboarding call. I keep the intake process simple so there's no long waiting period — just a quick call, a plan, and we're off.
Yes — as a freelancer I accept both part-time and full-time arrangements. Whether you need me for a single project or on a more dedicated basis, we can work out something that fits your situation.
Simple — email or WhatsApp, whichever you prefer. I keep communication direct and straightforward so nothing gets lost in the process.
Me. Every audit, every line of code, and every optimization is done personally by Christian. Full accountability, direct communication, zero handoffs.
Just ask. Chances are I either already do it or can figure it out. I'm flexible and genuinely enjoy solving new kinds of problems for my clients.
Absolutely. Your data, credentials, and business information are kept strictly confidential. What you share with me stays with me — always.
I send regular progress updates throughout the build so you always know exactly what stage we're at. Nothing goes live without your awareness.
I'll email you one month before your domain and website expires with a renewal option for 1, 2, or 3 years. If you choose not to renew, the site will go offline — and once your domain expires, anyone can register it. There's no guarantee you can get it back, so renewing early is strongly recommended to protect your brand.
Still have a question? Send me a message
How it works
A simple, transparent process.
No guesswork. You always know what’s happening and why — from first message to ongoing partnership.
Free Consultation
We talk about your goals and what you need. No pressure — just a straightforward conversation to get things started.
Custom Plan
I build a tailored plan around your specific needs — no cookie-cutter packages, no paying for things you don't need.
I Build Everything
Custom theme, plugin, SEO setup, 5 articles, PageSpeed 90+, security — all hand-built by me, lean and ready to launch.
You Get the Keys
Your site is handed over fully set up — editor access, email, and everything configured. Renewal available on your terms.
Blog & Resources
Tips, insights & SEO guides.
Free resources to help your business grow online — written by me at seoexpert.dev.
SEO Tips
5 Actionable SEO Tips to Dominate Search Rankings
Ranking on the first page of Google requires moving past generic advice like “write good content.” As search…
Contact
Let’s work together.
Whether you need one service or all of them — reach out and let’s figure out what works best for your business. Free consultation, no obligation.
hello@seoexpert.dev seoexpert.dev Remote · Available worldwide